The Newsroom combined user research and coordinated with a set of influencers from around LA to create content from their respective neighborhoods. I worked with an account lead in North America Brand design to develop a posting strategy with copy and art direction for the launch of adidas LA social.
Our strategy was to create a 3-stack of posts for each influencer which would be posted throughout the night. This would introduce each neighborhood and create a flood of content for the handle. We also provided a launch email, custom avatar, texture library, and bio writeup for both Instagram and Twitter.
