Brighthouse Financial wanted to attract and retain more diverse candidates, while optimizing the recruiting journer overall. Their main goal was to highlight that Brighthouse Financial offers a flexible work environment, with a standout culture and competitive benefits.
To align with a key brand value of authenticity, this shoot was designed to capture real employees in home office environments and captured footage included employee testimonials. We crafted a series of interview questions and worked with the employees to ensure they felt as comfortable as possible.
Final deliverables included a photography library and video assets for Youtube, social, and third-party job posting sites.
Flexible assets for talent acquisition and employee communications
Captured employee experience and added texture to interview assets
Tailored topics to each employee's experience for authentic content
Individual social asset for each employee and a combined flexible work video for social and the Brighthouse Financial careers page
