Brighthouse Financial wanted to attract and retain more diverse candidates, while optimizing the recruiting journer overall. Their main goal was to highlight that Brighthouse Financial offers a flexible work environment, with a standout culture and competitive benefits.
To align with a key brand value of authenticity, this shoot was designed to capture real employees in home office environments and captured footage included employee testimonials. We crafted a series of interview questions and worked with the employees to ensure they felt as comfortable as possible.
Final deliverables included a photography library and video assets for Youtube, social, and third-party job posting sites.
