Product brochures and flyers are key sources of information about Brighthouse Financial products for wholesalers and financial professionals. As Brighthouse Financial added more products, it was becoming challenging to quickly differentiate between product types when referring to product materials.
In collaboration with the partners on the Brighthouse Financial product team, I created an simple organizational system for consistent elements across different collateral types.
The system focused on clearly communicating key information such as the product name and category, while aligning with existing brand guidelines for both consumer and financial professional visual identities.
