Bright Break is an annual interview-style webinar from Brighthouse Financial for financial professionals. It is geared towards providing insights on how to build relationships with clients and grow their practice. The goal of these social cutdowns was to recap the event with key highlights and drive brand awareness. Same-day approval for highlights was needed from Magic Johnson's media team for quick final delivery.
Highlights were chosen during the live taping of the webinar to capture high emotional impact and foster the feeling of a personal connection between individual financial professionals and Magic Johnson. The final deliverables were four 20-40 second videos with a dynamic graphic intro and a short clip from the webinar itself.
