For the 2019 MLS Toolkit, I worked with adidas Soccer to take the creative in a different direction compared to the global toolkit due to scheduling constraints with MLS players and alignment with the European football season.
We chose a lifestyle-focused solution with models chosen to be representative of the local soccer communities. This involved 2 lifestyle shoots over 4 days in Los Angeles and Portland, Oregon with a product laydown shoot to capture the full team kit for each club.
Library of lifestyle and kit assets for all 22 teams
H, V, and SQ layouts with club and logo sizing guidelines
Guidelines on color, logo and crest usage and sizing, and collected assets
Full build of graphic creative for stadiums and team stores
