For the 2019 MLS Toolkit, I worked with adidas Soccer to take the creative in a different direction compared to the global toolkit due to scheduling constraints with MLS players and alignment with the European football season.
We chose a lifestyle-focused solution with models chosen to be representative of the local soccer communities. This involved 2 lifestyle shoots over 4 days in Los Angeles and Portland, Oregon with a product laydown shoot to capture the full team kit for each club.
